Buffalo Groupe and Oswego Creative Merge to Strengthen Video Capabilities

Corner Element

Buffalo Groupe is excited to announce the addition of Oswego Creative, a video production company based in Colorado, to further build out and strengthen the creative services offered by the Herd. Oswego brings over 30 years of experience in branded storytelling, video strategy, and production. Known for its high-impact visual content, the nine-member team will operate under the Oswego Studios name while integrating seamlessly and collaborating cohesively with Buffalo’s existing twenty-person creative team to deliver enhanced video offerings for both current and future clients.

“Buffalo Groupe was founded on the idea that golf and other highly engaging ‘escape’ industries serve as powerful marketing tools,” said Kyle Ragsdale, CEO of Buffalo Groupe.  “Our list of clients and dedicated team members have confirmed our strategy. Oswego’s gift of visual storytelling is a natural evolution of our capabilities and provides us with exciting new opportunities to partner with our clients.”

Originally founded by Bob Mizke, father of current Chief Financial Officer Kathryn Giarratano, Oswego remains a family-run studio now led by Kathryn and her husband, Dominic Giarratano. In addition to synergies with Buffalo Groupe through extensive experience in the private golf club space, Oswego’s client base also spans a wide range of industries beyond the Herd’s traditional footprint, giving the Groupe immediate access to new sectors while reinforcing its commitment to premium lifestyle brands.

“We’ve admired Buffalo’s vision and how they’ve integrated specialty agencies without compromising authenticity,” said Dominic Giarratano, President and CEO of Oswego Creative. “We’re excited to scale our creative output while staying true to our roots as storytellers and collaborators. This merger also presents incredible opportunities for our team to grow alongside a larger creative community, take on more ambitious work, and push our craft further than ever before. We’re proud to be joining a group that shares our values and creative spirit.”

The combined Creative and Video team expands Buffalo’s internal video production capabilities with additional expertise, dedicated video resources, remarkable talent, and unmatched passion for the medium.

“We’re excited for our Buffalo clients to see how Oswego can add their own perspective, polish, and precision while bringing brand stories to life,” said Buffalo Groupe Chief Creative Officer Genna Shelnutt. “We think they’re going to be absolutely blown away by what we can create for them as a new powerhouse team.”

About ClubWorks, LLC
Formed in January 2022, combining more than 100+ years of history and operations, ClubWorks, LLC is a growing professional services platform dedicated to the club, leisure, and hospitality industries that is building an esteemed portfolio of companies across a variety of service offerings. Through its subsidiaries, Peacock + Lewis, JBD JGA Design and Architecture, Private Club Films, Visionary Spectacle Studios, and GGA Partners, ClubWorks is committed to providing best-in-class service and expertise to its growing base of global clients.

About Buffalo Groupe, LLC
Headquartered in Charleston, SC, Buffalo Groupe, LLC, and its predecessor Buffalo Agency, has spent more than two decades building the world’s first escape marketing platform. The Groupe’s carefully assembled collective includes a full-service marketing firm, a research arm, an events division, and a media property—all authentically serving the industries of golf and outdoor sport, travel and hospitality, and real estate. Operating with the core values of kindness, clarity, and courage, Buffalo’s 100-member team leverages experts in data/research, digital, web, creative, events, and public relations to deliver integrated marketing to drive business results for its clients.

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